Beats isn't a scam and they're not exactly crap.
If I'm listening to Biggie preach The Ten Crack Commandments, I don't really care so much about all the nuances of the music coming out; what I want is pounding bass that makes the fucking fillings in my teeth vibrate.
That aside, it's a fashion item, no different than carrying a Louis Vuitton handbag or Tag Heuer watch.
The fact the headphones come in so many color and style combinations, combined with Dr. See being behind it, it's no wonder they're popular
Hell, I even own a pair. They're great when I want to feel some bass but can't disturb the neighbors.
I also own a pair of Sennheiser HD-650s for when I want to "hear the music" or whatever.
Not every piece of audio gear has to be for the same exact purpose.
Sent from my Smartphone