I agree with you Dave, it is mostly cow excrement but because the concept is neat and great to sell... they have amassed a huge amount of funding!! $2 million and growing! As Dave would say... "You got to be $#!&ing me".
You will notice that most people CONTRIBUTING on IndieGogo are getting "pendants" and "stickers" and really no product at all, nor will they ever see or directly benefit from such a solar roadway. Why the heck are they giving their money away?
They are primarily funding this project out of PASSION alone, and BELIEF in supporting this idea. This is in HUGE contrast to other crowd-funders where people are typically paying for the product and the inventor/seller is usually just barely making any profit at all, simply to get their product out there before they hit the large retail phase.
So the moral of the story is, come up with some B.S. idea that sounds good, pulls at your heart-strings and offer your backers stickers and mugs. For example, crowd-fund "research" on further refining a bark/meow translation box for your puppies or kittens or something else really cute, and give people mugs and stickers in return. Then maybe in 20 years as you continue to do "research" to make such a device, people will forget and have their mugs and stickers to remember only. Meanwhile you've walked away with tons of $$$ and your backers got what they were promised (mugs and stickers) so technically you have fulfilled your obligations and backers can't complain.
This solar roadway is the same thing, only worse. You have just sucked $2 million dollars into privately funding somebody's research into technology that is grossly inefficient. You want a "warning system", just crowd-fund an APP DEVELOPER to create a SmartPhone app that taps into a nation-wide system to warn people of traffic issues or collisions. Doesn't Google already have that? Why put lights into the roadway? The tiles will also settle and shift, you need a base-layer and that is still costly and subject to damage, causing tiles to become uneven, breaking connections between them. There are so many issues.
I suggest the solar roadways money goes to install a solar farm out in California to feed energy into the grid, and to plant 10,000 trees around it, and tell backers that their investment has gone into greening the environment and reducing "X" amount of carbon being released into the atmosphere, and call it QUITS. Everyone will feel better and the result will be immediate and beneficial!