Antennas in these things are pretty amazing things in their own right. when you think of the enormously variable RF environment they find themselves in and the large number of bands they have to cover. It's a long way from swaring up a K40 for hi band. (If you know what that means, you shouldn't.)
I don't know if this is how LG does its antenna design (the Bluetooth one looks like a reasonably normal stub-matched radiator), but a lot of funky wprk has been done with evolutionary algorithms. Basically, you give the computer a set of mechanical and electromagnetic parameters and tell it to evolve the best design. It starts off with a very basic antenna, makes a series of random modifications, models them, picks the best result out of those, and repeats. NASA has done this with stipulations that the antenna must also be a structural part of another system, for example, stuff that classical antenna design techniques really can't tackle.
The results can look really weird, but work really well.
http://en.wikipedia.org/wiki/Evolved_antenna is, as usual, a decent jumping-off point.