EEVblog 1638 - NEW Keysight Megazoom V ASIC 1GHz HD3 Oscilloscope

[thm_w]

In the case of Great Scott, that's a paid promotional slot. So he's got to say the company talking points etc as an advertorial.
I doubt he'll do a review on it off his own bat. Looking at his reviews he's only ever done really low cost stuff:
https://www.youtube.com/@greatscottlab/search?query=review

You are right, two paid ad spots so far.
Gear wise its all low end dev kits, boards, and then oddball stuff like wind turbines. No test equipment reviews.
He always uses the MSOX3000 in his videos, so this will replace it, don't even need to include that in the contract.

[EEVblog]

He always uses the MSOX3000 in his videos, so this will replace it, don't even need to include that in the contract.

In the industry this is known as "long tail" promotion. Companies send products to Youtubers in the hope they use it in future videos, and hence free promotion over a long time period.

One classic example of log tail promotion, and a company that doesn't understand it, is the Targano microscope in my videos. I've been using it for like a a decade now, not even calling it a "microscope" but instead I'll say (because I prefer saying it) "let's have a look under the Tagarno". Killer brand advertising in a ton of videos for the manufacturing cost of a single microscope. I recently asked them if they wanted to upgrade it to the 4K version to match my 4k teardowns and they said they weren't interested. Oh well, guess I'll have the find something else.

BTW, nothing against Great Scott of course, if you have to take ad spots to stay in business, definitely do it. And if reviews don't interest you then don't bother of course.