Interesting, I didn't know there was an "official" unit for per-unit notation. I agree that the name and prefixes sound a bit silly, but the basic concept is used quite a bit, especially in fields such as power engineering, and really makes much more sense from an engineering perspective.
The use of percentages probably stems from non-technical people being uncomfortable with decimal fractions. However, a consequence of this is formulas become littered with factors of 100 all over the place. (Also, the objection to decimals is rather spurious, given that the percentages themselves often have decimal fractions)
E.g: Efficiency (%) = 100 * Pout/Pin
or compound interest
P' = P(1+r/100)^n
If the relevant quantities are simply treated as decimal fractions, the conversion factors disappear:
Efficiency = Pout/Pin
P' = P(1+r)^n
This is generally what I do whenever I am building a calculation spreadsheet or program - any percentages as inputs are converted to per-unit as a first step, and then treated that way throughout. I am quite happy to view the results directly as decimals, but they can of course be converted back to percentages at the end if need be.
I don't know how standard this is, but I have often seen per-unit values identified by "PU" E.g: "The efficiency of the transformer is 0.8PU". Alternatively, you could write "The per-unit efficiency of the transformer is 0.8".
I hope this is a useful addendum to Dave's video. I really don't know why the power supply was specified like that though. If it was a marketer trying to make the numbers look bigger, they have really shot themselves in the foot this time!
Edit: This is of course the same idea a specifying amplifier gains, etc in volts/volt or whatever...