Dave, I've attached some info on the Signalex products FYI.
They were widely used in petrol station pumps and outdoor signs that showed time & temperature.
I used the 18" seven-segment units back in the 80's to make clocks for boat racing meets. (The ETI-653 16-channel Driver project was really designed for those displays!)
I also bought some of the 1.5" 7-segment displays which I still have and still work perfectly. They're good for clocks because they use very little power (none unless changing) and are very visible.
The main advantages of Signalex displays are:
(1) They are electro-mechanical so only need a short current pulse to change the vane position. You can use some software smarts to only drive the vanes that need to change to drop the power further.
(2) The vanes passively reflect light, so are great for bright ambient conditions i.e. direct sunlight.
(3) They are available in large sizes, up to 24 inches high, visible up to 300 meters.
The main disadvantages are:
(1) They are mechanical and the bearings will eventually wear out.
(2) They are useless in dim light - need illumination at night.
(3) You have to use a clear cover to protect them, and this causes heat problems in sunlight (needs a fan).
(4) The larger displays take tenths of a second to change and are noisy.
(5) You need 2 separate outputs for each vane (segment) - one for the SET coil and one for the RESET coil. You can use a bridge driver and drive just one coil bipolar. Displays that are changed infrequently can parallel up the RESET coils, but it looks a bit funny when changing.