I did a small search for Vref in the datasheet. and then, on page 5 found:
In the forward or reverse mode, for VREF speed control, the output drive duty ratio is generated internally based on the voltage on the VREF pin
Which is as I expected.
I've seen something similar with a PT4115, which is a cheap SMPS LED driver. The output can be controlled directly via PWM, or with an analog voltage, and in that case the chip generates it's own PWM internally.