cowana, you might look at the Dallas 1-wire protocol for inspiration in designing your own.
I do like the idea of the master controlling the communication (particulally if there are multiple slaves on the bus). I may well end up using some of the OW system's aspects in my scheme.
I'm talking about the actual network protocol, not the hardware layer. For LIN there are 6 different frame type, variable payload size, multicast reception etc. which would have to be dealt with if you followed the specification to the letter.
Since the OP controls both the master and slaves, he can implements a subset of the protocol or a variation of it.
IIRC the LIN transceivers expect 12V so if he change from 24V to 12V it will be even better fit.
It looks like you can get LIN tranceivers that run happily on 24v. I would imagine the simple open collector scheme would provide enough signal integrity (I will use checksums and can repeat corrupted data) - however I'll have to do some testing and experimentation to see if this is the case or if something more robust is required.
does that standard even apply in the case of a non mains powered device?
As long as you don't use conventional mains-type connectors at any point in the circuit, and the cables are already terminated in non-mains connectors so there is no confusion about what the common colors mean.
I continue to believe that attempting to send baseband data over a path which depends on such a noisy ground/return path is doomed to failure. Perhaps FSK modulating the digital data onto some higher-frequency carrier can make it easier to filter out the noise from the PWM switching of the high-current loads. I don't recall seeing any clarification or revelation of the kinds of currents we are talking about here, so we are all shooting in the dark here.
At 24v, the current involved will likely to be <1A (average). The LED drivers run at around 450kHz, and state a peak current draw of around 1.5 times the average (although I'd imagine this could be closer to 2 times worst case). There will be a couple of hundred uF of low-ESR decoupling capacitors located in the slave device, so hopefully the peak current's in the cable shouldn't be too high.
I am hoping to make this PCB as flexible as possible, so in addition to the open collector scheme (or LIN if required), I will also include (unpopulated) footprints on the PCB for RS485 (via twisted pair) and 2.4GHz wireless modules, to allow for future expansion.
This system is being designed for one-off manufacture for personal use, so certification requirements shouldn't be an issue.
Andy