You can't: the pad mask takes precedence. Objects on a layer are logical-OR. Redrawing the mask is the only way, AFAIK.
AFAIK, this method is frowned upon because the added soldermask height may worsen solderability, and voids are left which weaken the solder joint. Thermal conductivity is also a little poorer, which won't matter for a small chip like this, but may matter in some cases.
But it's a compromise whether to use via-in-pad (plugged / plated-over vias), tented (like this), or plain vanilla (hope the wicking isn't too much).
It's my experience at least, that small vias (<= 0.3mm ID), and especially in lead-free process, don't wick very quickly. There's also some excess solder capacity in the pad, which can (should, even?) be wicked up. This can be countered by reducing the paste mask or making a checkerboard pattern, but less reduction plus vias can be used to the same end.
Tim